Sales Intelligence

Build better B2B sales and marketing strategies

SalesFuel's annual B2B BuyerSCAN® surveys more than 2,000 CEOs and senior decision-makers to decode the complex purchasing behaviors of companies with 20+ employees. Use it to learn what worries them, their buying process and how they vet suppliers.

B2B BuyerSCAN equips sellers, marketers and company leaders with the data they need to enhance their strategies and drive successful outcomes.

B2B BuyerSCAN

Marketing Research

Go beyond demographics to connect with the customer

For more than 15 years, SalesFuel's AudienceSCAN® has provided insight on how American thinks, shops and decides. Our proprietary study, with more than 60,000 panelists, delivers up-to-date psychographics, audience segmentation and B2C customer personas.

In addition to consumer behavior, SalesFuel's licensed databases contain zip code-level consumer spending, health conditions, housing data, ancestry, five-year projections and more.

AudienceSCAN.com

Influence Research

Discover who Americans are more likely to believe

Credibility, determined by factors like being known, likable, helpful, and trustworthy, heavily influences who we trust for advice and information for daily decision-making. It's shaped by one's words, actions and others' testimonials about them.

SalesFuel's The State of Credibility in America reveals the latest trends on the credibility of various professions, AI, media, and executive leadership. The findings offer a roadmap for leaders, coaches, consultants, and branding experts in realms where credibility is crucial.

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Media and Agency Growth

Sell Smarter® to boost incremental revenue

AdMall® is the #1 sales intelligence and marketing research tool for local media, advertising agencies and SMBs. It delivers opportunities for new business every week, ad spend benchmarks and marketing insights for 440+ verticals with AI-assisted analysis and creative ideas.

AdMall's Digital Audit™ reveals up-to-the-minute gaps in digital marketing. And our proprietary co-op advertising database helps expand local advertising budgets. AdMall can pay for itself with just a single sale. It also improves ROAS and marketing impact.

AdMall.com

Sales Hiring

Build high-performing sales teams with greater confidence

Hire salespeople with the will to sell, and keep them longer, using proven, time-tested psychometric assessments.

TeamTrait™ reveals their natural tendencies, motivation and behavior under the stress of deadlines, providing a second set of eyes to reduce the risk of making a bad hire.

TeamTrait's deep insights into how your current employees think take the guesswork out of motivation and the emotion out of difficult conversations. It even helps you identify and develop future team leaders.

TeamTrait.com

B2B Business Intelligence

Establish your authority to gain the upper hand

SalesFuel's groundbreaking new SalesCred® PRO platform builds your executive influence with those who matter most to your business success. Deal from a position of strength through its social listening and generative AI features to stay up-to-date and in-the-know about what your key business contacts are saying and doing.

SalesCred® PRO also provides real-time, strategic B2B intelligence and competitive intelligence in just 90 seconds. Plus, stay top-of-mind using SalesCred PRO's AI-powered tools for personal branding, thought leadership and social selling.

SalesCred® PRO

Sales Enablement

Be seen as the expert advisor they're looking for

Open more doors by building your SalesCred® — the principles all B2B salespeople need to win deals faster by improving their credibility as reliable people who know what they're talking about and know how to help.

Led by Global Sales Credibility Authority C. Lee Smith, these sales training and executive coaching sessions enable your team to Sell Smarter® using client-centric insight selling and relationship selling techniques.

SalesCred.com